Social Media Scheduling

As a virtual assistant, managing social media accounts for your clients can be a time-consuming task. With so many social media platforms to juggle and multiple posts to create, it's no wonder that many VAs turn to social media scheduling tools to streamline their workflow.

In this blog post, we'll take a closer look at some of the top social media scheduling apps and platforms available on the market today. From popular options like Hootsuite and Buffer to newer players like Later, and everything in between. We'll explore the features and benefits of each tool to help you choose the right one for you or your clients.

So, whether you're new to social media scheduling or looking to switch up your current toolset, read on for our top recommendations!

Before we go any further!

We would ALWAYS recommend using the built in scheduling app on the platform, before going to a third party. Now that LinkedIn, Facebook and Instagram all have their own built in scheduling function we would absolutely advise you to use that first.

One of the most popular social media scheduling tools is Hootsuite. This platform allows you to manage multiple social media accounts from a single dashboard, schedule posts in advance, and even analyse your social media performance with detailed reports. Hootsuite integrates with over 35 social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube, making it a comprehensive tool for VAs who work across various social media channels.

Another favourite among VAs is Buffer. This platform allows you to create a social media content calendar, schedule posts in advance, and collaborate with team members or clients. Buffer offers an easy-to-use interface and integrates with various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.

For those who are looking for an Instagram-focused scheduling tool, Later is a great option. With Later, you can plan and schedule your Instagram posts and stories, preview how your content will look on your Instagram feed, and analyse your performance with detailed insights. Later also offers a media library, making it easy to store and organize your visual content for future use.

Sked (formerly known as Schedugram) is a social media scheduling tool that is specifically designed for Instagram. Sked allows users to schedule Instagram posts, stories, and carousel posts in advance, as well as preview how their content will look on their Instagram feed. In addition, Sked offers a range of features that can help virtual assistants to manage multiple Instagram accounts more efficiently, including:

o   Team collaboration: Sked allows multiple team members to work on the same Instagram account, which can be useful for virtual assistants who collaborate with other VAs or with their clients.

o   Hashtag and location management: Sked offers a hashtag and location manager that allows users to save sets of hashtags and locations for future use, streamlining the process of adding them to posts.

o   Analytics: Sked provides detailed analytics on Instagram performance, including engagement rates, follower growth, and top-performing content.

o   User-generated content (UGC): Sked has a UGC feature that allows users to easily find and curate user-generated content to share on their Instagram accounts.

o   Sked offers several pricing plans, including a free trial and a range of paid plans that vary based on the number of Instagram accounts and the features included.

Meta Business Suite (MBS) is a social media scheduling tool that allows users to manage multiple social media accounts from a single platform. MBS supports scheduling for Facebook, Twitter, LinkedIn, and Instagram and allows users to post to multiple accounts at once. Some of the key features of MBS include:

o   Team collaboration: MBS allows users to collaborate with team members and assign specific roles and permissions to team members.

o   Analytics: MBS provides detailed analytics on social media performance, including engagement rates, follower growth, and top-performing content.

o   Content calendar: MBS includes a content calendar that allows users to view and manage their social media content in a single place.

o   Hashtag and keyword tracking: MBS allows users to track hashtags and keywords across multiple social media platforms, which can be useful for monitoring brand mentions or tracking industry trends.

o   Social listening: MBS includes a social listening feature that allows users to monitor social media conversations and engage with their audience in real time.

o   MBS offers several pricing plans, including a free trial and a range of paid plans that vary based on the number of social media accounts and the features included. Overall, MBS can be a useful tool for virtual assistants who manage multiple social media accounts for their clients, as it provides a single platform for scheduling, publishing, and analysing social media content.

SmarterQueue is a social media scheduling and content curation tool that allows users to manage multiple social media accounts from a single platform. SmarterQueue supports scheduling for Facebook, Twitter, LinkedIn, and Instagram, as well as offering content curation features. Some of the key features of SmarterQueue include:

o   Evergreen content scheduling: SmarterQueue allows users to schedule evergreen content, which means that posts can be recycled and reused over time.

o   Content curation: SmarterQueue includes a content curation feature that allows users to discover and share content from RSS feeds, YouTube channels, and other sources.

o   Analytics: SmarterQueue provides detailed analytics on social media performance, including engagement rates, follower growth, and top-performing content.

o   Social listening: SmarterQueue includes a social listening feature that allows users to monitor social media conversations and engage with their audience in real time.

o   Team collaboration: SmarterQueue allows users to collaborate with team members and assign specific roles and permissions to team members.

o   SmarterQueue offers several pricing plans, including a free trial and a range of paid plans that vary based on the number of social media accounts and the features included. Overall, SmarterQueue can be a useful tool for virtual assistants who manage multiple social media accounts for their clients, as it provides a range of features that can streamline the process of scheduling and curating social media content.

These are just a few examples of the social media scheduling tools available to virtual assistants. Each platform has its own unique features and benefits, so it's important to do your research and choose the one that best fits your needs and the needs of your clients.